Target Audience
Posted by jennie at 04:40 PM on August 3, 2008.
As all of you likely know, the televised advertisements that play during the breaks in your favorite shows are very carefully selected to appeal to you. For instance, a respected company such as Crest, who manufactures and distributes toothpaste would benefit from playing commercials for their product during shows that people who like to have clean teeth watch. Hopefully I have fully clarified this point.
This brings me to the greater point and what I hope will be the ultimate message of this entry. The shows that I choose to digitally record via DVR seem to share certain consistencies in the nature of ads that run between the meaty chunks of plot. This has helped me to further ascertain the nature of the audience with whom I share my viewing pleasure.
First, not a section of advertising will pass without at least one ad for a telephone dating network, such as Quest, Nightline, Lava Life, etc.. In fact, the mere reason that I can name no less than three such services should stand testament to just how many advertisements for them I have fast-forwarded through over the past 12-hr timespan. It can certainly be expected that anyone up late on a week night watching syndicated episodes of Malcom in the Middle likely might have need to get on the phone and talk to local singles...remember, it's free to try!
Second, I am also constantly bombarded by ads touting the great advantage and joy that can come from Natural Male Enhancement. As far as I can tell there are two main competitors: Extenze and Enzyte. Enzyte certainly has a recognizable campaign with the focal point being Smilin' Bob, who is apparently a happy user of Enzyte and can be seen in such roles as, Smilin' Golfer, Smilin' Racecar driver and, in their newest ad, Smilin' "Chubby" Santa. However, that said, seems that in writing this entry the name Extenze was greater plastered in my memory, likely because the name itself invokes a clear image of the drug's purpose, whereas Enzyte only makes me think of Enzymes, and Enzymes are small. But, I guess it is clear that, other audience members also enjoying the marathon of South Park Season 1 on wednesday night starting at 2am are quite possibly males with low self esteem.
Third, television commercials have constantly posed me with the query "Does it seem like, no matter what you do, you just can't seem to get rid of EXCESS BODY FAT?" I have often wondered, even though my answer to this question is no, perhaps my answer should be yes, since I am so often found sitting in bed, eating potato chips, drinking coke, and watching old reruns of America's Funniest Home Videos in the middle of the night. Well I can say, should I ever notice a problem, I will immediately turn to Lipozene which assures me that over an 8 week study on average a whole 4.86 lb was lost on this drug and, in fact, it was shown that 80% of the 4.86 lb lost was pure body fat! Lipozene will surely help me to lose those stubborn pounds off my stomach, hips and thighs.
Finally, I will need to first print the lyrics to a song: "I have a structured settlement and I need cash NOW....call J.G. Wentworth...877-CASHNOW. I have an annuity but I need cash NOW...call J.G. Wentworth...877-CASHNOW...877-CASHNOW...They've helped thousands...they'll help you too....one lump sum of cash, they will pay to you...If you get long term payments but you need cash NOW, call J.G. Wentworth 877-CASHNOW...877-CASHNOW....877-CASHNOW!!!! 877-CASH NOW!!!!! CALL NOW!!!!" Honestly, even though I do not have an annuity, nor do I receive long term payments and need cash now, I still have nearly picked up the phone to call, just because I am ordered to do so so vociferously. One can only conclude from the repeated airing of this ad during my favorite shows that the other viewers of MXC on Spike TV are quite willing to be duped by Mr. Wentworth in how he Net Present Value's their future payments, merely so they can spend their one lump sum of cash on an even larger television to better appreciate those complete and total wipeouts which make MXC such a masterpiece of modern television...and, to be sure, I cannot think of any better way to spend annuitized payments.
To conclude. If Time Warner Cable keeps a careful record of all of the shows I choose to spend my time watching, they will believe me to be a middle-aged single man, who has low confidence due to a less-than-average-sized...well you know...who also feels constantly frustrated and angry that he can't seem to burn that stubborn, slightly-less-than-five pounds off his stomach, hips and thighs, but if he could just get all the money from that settlement at once instead of in quarterly payments, he might be able to purchase drugs to help with his small....self esteem, his stubborn 4.86 lb over an 8 week period and maybe even help him afford the hourly charges of meeting local singles on the phone. Yep, that's me to a tee right?